Private SEO Training for Australian business owners & marketing teams.

Learn how to do Search Engine Optimisation on your own in a practical and easy to follow way.

SEO Training customised to your business goals

No two workshops are ever the same.

Your business is unique and a DIY SEO course is never going to get you to Google's first page.

My private SEO training workshops are customized to your level of knowledge and free of technical jargon.

I show you how to rank your website with clear, step-by-step instructions & tons of real examples.

Leave the workshop knowing EXACTLY what to do and how to do it. Guaranteed.

"By implementing Nathan's framework & strategies we have increased our organic site traffic by over 200%.

Organic traffic now accounts for over 75% of all our traffic. SEO has also led to a 4x increase in our average order value for wholesale customers.

His expertise in both on-page and off-page SEO has been a gamechanger for our business. His approach is very hands-on, practical and will lead to great results."

Lennart Meijar - CMO at The Other Straw

Hi! I'm Nathan Murphy

I confess - I'm completely obsessed with SEO.

I own 10+ websites which I've grown to 200K+ organic visitors/month using my SEO framework.

I do private SEO training on the side because I LOVE teaching people how to rank without having to hire a digital marketing agency.

“This is arguably the most valuable educational/training session I have ever attended in my decades of tenure in business. The immediate value delivered is easily 10-20 times the cost of the course.

We have worked with over a dozen SEO “specialists” over the past 10 years and spent tens of thousands of dollars. No one has ever delivered even a fraction of the value and insight that Nathan did in just 4 short hours.

He has turned our thinking about our website and SEO on its head entirely. We feel completely empowered and incredibly inspired.

We would strongly recommend Nathan’s services to anyone who wants to demystify SEO and acquire a strong strategic approach to genuinely engaging with their visitors and potential customers via their website in a way that generates true SEO value.”

Ritta Khoury - CEO of Cars On Demand

What happens if they don't solve this problem right now?

Learn how to reach your SEO goals.

Never pay a digital marketing agency ever again!


© SEO Training Lab

Training Details

A customised 1-on-1, 4-5 hour, practical workshop that takes you from SEO beginner to pro. Delivered via Zoom or in-person at your office.

Here's some of what you'll learn:

Why your competitors are outranking you

We’ll run an analysis on your competitors and understand what’s required to outrank all of them

How to do keyword research the smart way

We’ll discover the best keywords that will bring the most revenue and traffic to your website

How to optimise your website to technical SEO perfection

You’ll learn how to run a technical audit on your website and how to fix any technical issues that are impacting your SEO efforts

The best ways to build good backlinks quickly

We’ll go through my favourite link building strategies and figure out the best ones for your business

How to use the best SEO tools to rank faster

You’ll learn exactly how I use 2 specific SEO tools every single day in my SEO work to get hundreds of thousands of unique visitors every month

Anything you've been wanting to learn in terms of SEO

There will be plenty of time to go into any specific area of SEO that you’ve always wanted to understand more about

“Under Nathan’s guidance, we were able to implement a well-rounded SEO strategy for our business. Since the improvements, we have been able to reach a much larger audience and many more customers.

The number of visitors has increased by 300% and the number of page views has increased by 250%. Now it makes up more than 80% of our sales and our revenue has increased by more than 2x since the improvements.”

Ruwindi Serasinghe - Founder of Ruwi’s Cakes

Training designed for business owners & in-house marketing teams

Learn everything you need to know to succeed in SEO

“Nathan’s SEO training was both practical and informative. We had a really wide range of team members in our session, from marketing, legal, digital, technology and even a dietitian, and all team members walked away with a solid understanding of SEO fundamentals and were able to hit the ground running, applying these principles to their work.

Our session definitely demystified SEO for our teams and we’re now really clear on how we can improve our content production processes and website to be more SEO focused. Thanks for a great session Nathan!”

Phoebe Bogus - Digital Marketing Manager, Swisse

“Nathan is one of the best SEO's in Melbourne.

He dives in deep with his real case studies which provide inside no-BS insights.

If you need a trusted SEO person to run a workshop for your team then look no further than Nathan. He has worked with us for 4 years in a row - and we keep bringing him back.”

Daizy Maan - Program Manager at Deakin University Spark Accelerator Program

Frequently Asked Questions

Is 4-5 hours enough to learn SEO?

Over the past 5 years, I've refined my learnings into a highly effective & efficient process that can be learned very quickly. Fair warning, your brain will be fried by the end of the workshop though.

What's the structure of the workshop?

For the first hour or so we focus on theory and case studies. The latter 3 hours is all practical 'on-the-tools' work where you learn how to implement it yourself.

What do I need to bring to the workshop?

You'll need access to a computer with the internet.

What if I have more questions?

Send through a message on the booking page, I'll give you a ring and can answer any questions you might have.

Ready to Learn SEO?


© SEO Training Lab

Reviews from Happy Clients

"We worked with Nathan for only a few hours but the benefit has been transformational for the business.

People told us it may take 6 months to see SEO results but we have been able to achieve top 10 keyword rankings within 6 weeks using his frameworks & strategies.

Nathan has helped us develop a digital marketing strategy that is setting us up for success much sooner than we thought was possible."

David Conti - GoKindly, Cofounder

“I found Nathan’s SEO training to be extremely informative and I feel confident and excited to put everything I learnt into action!

All information was presented in an easy to digest way and supported with examples and activities to better understand different aspects of SEO including keywords, content and technical optimisation.”

Laura Di Bartolo - Marketing Manager at Alternative Surfaces

"Nathan was an incredible help with our SEO & conversion optimization. We're already seeing great results from his suggestions and we are really keen to keep working with him."

David Plumridge - Founder, MindMyBag

"Nathan’s training session was fantastic. He helped us understand what we need to do and showed us the best roadmap that would get us there the quickest.

It was engaging the whole way through and I would fully recommend him to everyone!"

Emily Gordon - Marketing Assistant – Spiire

“Nathan is one of the best SEO specialists I have come across.

In just one session Nathan was able to show me what keywords I should target, how I should position my business, and helped me see that SEO is the marketing gift which keeps on giving.”

Michael Furey - Director, 24HourSalesCoach

“Just wanted to say a big thank you for yesterday's workshop. The advice you gave was in-depth, but not too complicated that it was overwhelming.

I also loved how you got us to action the information straight away, which prompted interesting questions and concrete our new learnings.

Feeling very inspired, and really looking forward to blitzing the SEO side of my biz!”

Alice Williams - Founder, Ovira

"Nathan is a definite guru when it comes to SEO. A decade ago I was into SEO but thought it was too competitive these days.

Nathan proved this is not the case - he's had amazing success promoting his startups and securing major clients all via his SEO mastery."

Andrew Hine - CoFounder, Reputationaire

“It was amazing how he brought SEO down to a non-intimidating level that everyone could understand, and turn it into clear actionable steps that we actually practiced, with amazing tools.”

Jozey - Cofounder, Sproutr

“Nathan was the perfect amount of theory and practical. I found the whole workshop extremely helpful in informing my SEO strategy for our new startup.”

Kayla Cartledge - Director, OurSonglines

"Nathan is professional and definitely an expert in his field. He covered the concepts of SEO and provided the frameworks to be able to execute high SEO performing website.

I feel ready to implement his strategies and new knowledge he has imparted and see what results it brings for our website. Highly recommend if you want to know what SEO really does and how to use it to benefit your business."

Diana - Chiropractor & Business owner & Mum

"Nathan’s knowledge of SEO is outstanding and very up-to-date.

He is very concise, organised, and prepared, so he manages to deliver an exceptional job that can be applied from day one with great results."

Mateo Palacio - Cofounder, CharityBay

"Nathan is an expert at SEO and gave our migrant entrepreneurship program a really practical and incredibly useful masterclass, filled with great tools and examples.

We all agreed it was one of the best masterclasses for any startup, as we now feel we know the secrets to nail our SEO strategies, and the other options we have."

Sandeep Varma - Chairman 100 Story Building

"Loved the content, loved the delivery. Nathan's presentation on SEO was one of the most educational and engaging presentations I've heard.

One of the best presentations in the Catalysr program."

Nathaniel Diong - Founder, Future Minds Network

"By implementing Nathan's framework & strategies we have increased our organic site traffic by over 200%.

Organic traffic now accounts for over 75% of all our traffic. SEO has also led to a 4x increase in our average order value for wholesale customers.

His expertise in both on-page and off-page SEO has been a gamechanger for our business. His approach is very hands-on, practical and will lead to great results."

Lennart Meijar - CMO at The Other Straw

“This is arguably the most valuable educational/training session I have ever attended in my decades of tenure in business. The immediate value delivered is easily 10-20 times the cost of the course.

We have worked with over a dozen SEO “specialists” over the past 10 years and spent tens of thousands of dollars. No one has ever delivered even a fraction of the value and insight that Nathan did in just 4 short hours.

He has turned our thinking about our website and SEO on its head entirely. We feel completely empowered and incredibly inspired.

We would strongly recommend Nathan’s services to anyone who wants to demystify SEO and acquire a strong strategic approach to genuinely engaging with their visitors and potential customers via their website in a way that generates true SEO value.”

Ritta Khoury - CEO of Cars On Demand

“Under Nathan’s guidance, we were able to implement a well-rounded SEO strategy for our business. Since the improvements, we have been able to reach a much larger audience and many more customers.

The number of visitors has increased by 300% and the number of page views has increased by 250%. Now it makes up more than 80% of our sales and our revenue has increased by more than 2x since the improvements.”

Ruwindi Serasinghe - Founder of Ruwi’s Cakes

“Nathan’s SEO training was both practical and informative. We had a really wide range of team members in our session, from marketing, legal, digital, technology and even a dietitian, and all team members walked away with a solid understanding of SEO fundamentals and were able to hit the ground running, applying these principles to their work.

Our session definitely demystified SEO for our teams and we’re now really clear on how we can improve our content production processes and website to be more SEO focused. Thanks for a great session Nathan!”

Phoebe Bogus - Digital Marketing Manager, Swisse

“Nathan is one of the best SEO's in Melbourne.

He dives in deep with his real case studies which provide inside no-BS insights.

If you need a trusted SEO person to run a workshop for your team then look no further than Nathan. He has worked with us for 4 years in a row - and we keep bringing him back.”

Daizy Maan - Program Manager at Deakin University Spark Accelerator Program

Ready to Learn SEO?

Let's make it happen


© SEO Training Lab

Let's talk

Drop your details below and I'll get back to you within 48 hours.


© SEO Training Lab